MADELINE WOO (B. 1998) CREATIVE DIRECTOR

A principal artist with the San Francisco Ballet and Kungliga Operan in Stockholm, Madeline distills her mastery of movement and defiance of tradition through to the avant-garde spirit of MADDWOO. Fusing the discipline of the stage with a bold sartorial edge, she invites everyone to embody the power and elegance of authentic individuality.

WILMA BROMS (B. 1998) ART DIRECTOR

Trained at Brobygrafiska, Wilma brings a master's command of graphic technology and brand strategy to the creative team. Her vision for the future focuses on cultivating a brand atmosphere that transcends simple design to become a cohesive, lived experience. By bridging the gap between conceptual storytelling and final production, she ensures every touchpoint maintains an uncompromising standard of intentionality and emotional resonance.

MARIA ANDERSSON (B. 1985) CHIEF SEAMSTRESS

Trained at Nordiska Skräddarskolan, Maria brings a master artisan’s command of bespoke tailoring to MADDWOO. Her rigorous technical background spans Sweden’s premier cultural institutions, including Kungliga Operan, where she first met and aligned her expertise with Madeline Woo. She ensures every garment meets an uncompromising standard of material quality and construction.

DANIELA DOE SILVA (B. 1996) CHIEF DESIGNER

With degrees in Fashion and Communication Design from Lisbon, Daniela brings a sophisticated, multidisciplinary command to MADDWO. She specializes in translating experimental graphic concepts into tactile luxury, employing a mastery of traditional techniques like hand-tufting and embroidery. Since 2025, her expertise in textile innovation and direction has become a cornerstone of the brand's creative identity.