Designed by Movement
Coming soon
Effortless Elegance
for Real-Life
Movement
Works in Progress
Clothing inspired and designed by movement.
Coming Soon
Our Team
Madeline Woo (b.1998) is a principal dancer, artist, and entrepreneur from Los Angeles California.
After completing her training, she joined The Royal Swedish Ballet, in Stockholm in 2016, where she became a principal dancer in just five years with the company. Having always had a deep interest in style and fashion, she parlayed this into the ballet studio, where she quickly became known for her eclectic, non traditional outfits.
Madeline has developed a strong resilience and spirit of self empowerment by defying traditional dress code and style norms in her industry, and it was through this ethos that impelled her to galvanize her life long experience of movement to create Madd Woo.
So everyone, not just artists and dancers, can feel the power and elegance of individuality.
Daniela Doe (b.1996) is a Graphic and Textile Designer with French and Togolese heritage, based in Malmö, Sweden.
She holds a BA in Fashion Design from the Architecture University of Lisbon and an MA in Communication Design from the Fine Arts University of Lisbon.
Her practice focuses on translating experimental graphic design into hand-tufted rugs and textiles. She combines traditional techniques like tufting, embroidery, and printing with contemporary design, creating a dialogue between old and new.
She explores how graphic design can become a tactile and memorable experience through traditional handcrafts to express graphic concepts.
Since 2021, Daniela has been running her design studio in Malmö, working on personal and commissioned projects on textiles, graphic design, and art direction.